Dymocks Retail is a nationally recognised multi-channel retail brand with over 40 locally owned and operated stores across Australia. The largest bookselling network in Australia, we pride ourselves on providing the best experience for our customers through our extensive range of books, gifts, and stationery.
Job Description
As Head of Marketing, you will be responsible for setting the strategic direction and lead the execution of all marketing activity across the Dymocks network, ensuring a consistent, compelling and commercially effective brand experience at every customer touchpoint.
This role plays a critical leadership role in delivering a new brand strategy and revitalising the Booklover loyalty program to drive customer acquisition, retention, engagement and advocacy. Working within a lean budget, you will focus on high-impact initiatives that strengthen brand perception and attract new audiences.
Desired Skills and Experience
As the Head of Marketing, you will be responsible for:
Brand Strategy & Retail Experience
Developing and managing the implementation of the national marketing strategy on behalf of the franchise and company stores.
Balancing brand expression with operational realities in a franchise retail environment
Acting as the brand custodian, ensuring consistency across marketing, stores, content, partnerships and communications.
Partnering with Retail Operations to elevate the end-to-end in-store experience across the 40-store network.
Overseeing the visual merchandising strategy, standards and rollout, ensuring stores feel inspirational, contemporary and distinctly Dymocks.
Campaigns & Marketing Effectiveness
Developing and delivering integrated campaigns that build brand affinity, drive store traffic and deepen customer engagement.
Overseeing campaign briefing, delivery and post-campaign review to embed rigour and learning.
Maintaining relationships and negotiating with all key marketing suppliers including printers, creative design agency, EDM platform provider and Booklover Loyalty platform provider.
Maintaining the national marketing calendar and overseeing all functions of the marketing team.
Collaborating closely with Ecommerce, Retail Operations, Merchandising and Franchise partners.
Loyalty, CRM & Customer Retention
Leading the strategic review of the Booklover loyalty program. Defining the loyalty value proposition, program structure, benefits and communications.
Owning the CRM strategy including customer segmentation, lifecycle marketing and retention programs.
Overseeing our loyalty operations, including program governance, benefit execution and franchise alignment.
Using customer insights to drive increased engagement, frequency and long-term value.
Events Strategy & Partnerships
Overseeing the events strategy as a key brand lever, spanning author events, cultural moments and partnerships.
Ensuring events drive brand affinity, store traffic and customer engagement.
Media & PR
Overseeing social media strategy, content planning and community engagement
Setting the media strategy and managing agency relationships to maximise impact and efficiency
Leading PR and earned media strategy, ensuring strong brand storytelling and cultural relevance
Successful candidate will have:
10+ years’ experience in direct-to-consumer e-commerce.
Experience working with Google Analytics, Adobe Commerce and Emarsys (or other well-known ecommerce CMS and email marketing platforms)
Excellent knowledge of digital and traditional marketing trends, portals and channels.
Experience with marketing automation and CRM, from strategy to workflow execution.
Strong analytical capabilities with a performance and growth driven mindset.
Strong stakeholder and relationship management skills.
Experience of negotiating with and influencing decision makers.
Excellent written and verbal communication skills.
Strong leadership skills to drive collaboration, influence and lead multi-disciplinary teams
This is a fantastic opportunity to join a passionate team within an iconic Australian brand and make a meaningful impact across our store network. If you have the drive, passion and willingness to achieve instrumental results, apply today!
Privacy
By applying for employment with Dymocks you consent to the collection and use of your personal information for the purpose of assessing your suitability for employment. Any personal information collected from you will be dealt with in accordance with Dymocks' privacy policy which is accessible at: https://www.dymocks.com.au/privacy-policy
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to Dymocks or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
